Role: Behind‑the‑scenes content curator and growth strategist for @dankquillius, an entertainment page.
In this role, I sourced and evaluated viral‑potential clips daily based on trends, watch time, and shareability. I optimized upload timing, hooks, captions, and audio to align with Instagram’s evolving Reels‑first algorithm, focusing on views, watch time, and engagement signals. I also monitored Insights (views, accounts reached, and follower vs non‑follower breakdown) and continually adjusted content based on performance data.
I joined the team when the page had under 100K followers and contributed to growth past 1M followers, including peak periods of 500M+ views in 90 days and over 150M accounts reached.
Earlier profile: 588K followers / 25M accounts reached (last 30 days)
At this stage the page was at 588K followers, which I use to show the mid‑point of the growth curve on the way to 1M+. Over this 30‑day period the account reached 25M unique users, which demonstrates that I was already managing sizable reach and scaling the audience well beyond the existing follower base.
Milestone profile: 1M followers / 42.0M views (last 30 days)
This screenshot captures the moment the page crossed 1M followers, which I reference as the result of my long‑term content and growth strategy. The 42M views in the last 30 days show that engagement stayed strong after hitting 1M, proving it wasn’t just a one‑off viral spike but sustained performance.
Profile snapshot: 900K followers / 151.7M views (last 30 days)
Here I highlight the profile when it was around 900K followers to show the scale of the audience before reaching the 1M milestone. The 151.7M views in the last 30 days on the professional dashboard underline how consistently the content was performing and how effective the strategy was at driving repeat reach.
30‑day views: 209,590,230
With this Insights view, I explain that in a single 30‑day window the account generated over 209M views and reached about 81M accounts, with roughly 98% of performance coming from Reels. About 95.1% of those views came from non‑followers, which I use to show how my content selection and optimization were triggering Explore/Reels distribution instead of relying only on existing followers.
90‑day views: 522,038,146
This Insights screen shows 522M+ views over the last 90 days, with 93.8% of views from non‑followers, indicating strong algorithmic distribution and viral reach beyond the existing audience. It also shows 156M+ accounts reached (unique users) in that period and that 96% of the performance came from Reels, aligning with Instagram’s prioritization of short‑form video.
